Dragon leaps and tiger leaps in the Chinese New Year, celebrating the Chinese New Year with a red flame. The Spring Festival is a traditional peak season for consumption, as well as a period of concentrated release of various consumer demands. This year's Spring Festival holiday is coming to an end. During these eight days of festive atmosphere, people return to their hometowns to reunite, visit relatives and friends, travel and vacation, have meals and fun, shopping malls and supermarkets are crowded, online and offline shopping is in full swing, and in the strong atmosphere of consumption, we witness the surging vitality of China's economy steadily moving forward. What are the characteristics of consumption during this year's Spring Festival? As a barometer of China's economy in the first half of the year, what new economic vitality does Spring Festival consumption outline?

Expanding Domestic Demand and Promoting Spring Festival Consumption

There are many clever tricks for fancy "pet guests"

The bustling Spring Festival market and hot Spring Festival consumption are inseparable from various consumption promotion activities. Starting from the Ministry of Commerce, the "National Online New Year Goods Festival" has been launched, and the Ministry of Culture and Tourism has organized and carried out the "Happy New Year" 2024 Spring Festival themed cultural and tourism activities; By the 2024 National Spring Festival Culture and Tourism Consumption Month, a variety of cultural and tourism consumption promotion activities will be held with rich content and forms. In addition, the Ministry of Commerce will launch activities such as the old brand carnival and the "Chinese New Year" celebration. Various regions have introduced consumption promotion policies, and various activities will be held according to local conditions with tangible discounts, making the consumption experience more optimized, the consumption scene more diverse, and the consumption service more considerate, allowing the market to soar and vitality to heat up.

During the Spring Festival, the world heritage scenery attracts visitors from all directions. In Zhangzhou, Fujian, the ancient and simple scenery of the Nanjing Tulou Scenic Area is unforgettable.

The Spring Festival in Quanzhou, Fujian is inseparable from the support of the national intangible cultural heritage of the lion. Two lions were jumping and jumping, causing waves of cheers.

It is understood that during this year's Spring Festival, Fujian Province organized over 2000 promotional activities with different themes, distributing consumption vouchers and subsidies exceeding 150 million yuan.

In Sichuan, the renowned Zigong Lantern Festival uses over 1000 lamp sets to innovate and create four major sections: "Chinese music, prosperous songs, Chinese New Year flavor, and romantic China", integrating profound Chinese culture into the dazzling lights.

From the first to seventh day of junior high school, the number of visitors to China Lantern World was 420000, an increase of 27.2% compared to the same period last year. During the Spring Festival, Sichuan issued nearly 300 million yuan in consumption vouchers and subsidies, and launched a series of preferential policies such as free admission or one get one free admission for tourist attractions, travel agency subsidies, and reducing tolls for small buses and highways outside the province to attract tourists to Sichuan.

As of 15:00 on February 16, Jiuzhaigou Valley Scenic and Historic Interest Area Scenic Spot, a famous tourist attraction in Sichuan, had received 157800 domestic and foreign tourists, exceeding the highest level over the same period of the past years.

Xiajin's "Small Three Links" Welcoming the Peak of Cross Strait Visits

Due to one or two more days of holidays than in previous years, the travel mode of tourists during the the Year of the Loong Spring Festival has also changed. Many tourists choose to return home to visit their relatives first, and then travel with their relatives and friends. The "family visit+tourism" mode is the new mainstream of the Dragon Year Spring Festival. Fujian is a famous hometown of overseas Chinese, with over 80% of Taiwanese people having ancestral roots in Fujian. Since the Spring Festival travel rush, the "small three links" between the two sides of the Taiwan Strait have also ushered in a new peak in passenger flow and family visits.

As the largest sea passenger route between the two sides of the Taiwan Strait, the Xiamen Jinzhou route has 16 round-trip ships per day, with a journey of only half an hour, making it the "golden channel" for Taiwanese compatriots to travel between the two sides of the Taiwan Strait. Since the Spring Festival holiday, the passenger volume of the Xiamen Jin "Little Three Links" route has steadily increased.

According to statistics from Xiamen Customs, since the Spring Festival travel rush, the customs have supervised a total of 344 inbound and outbound ships of Xiamen Jin's "Little Three Links", a year-on-year increase of 6.8 times, and 70000 inbound and outbound personnel, a year-on-year increase of 23.9 times.

Long holidays ignite tourism fever

The inbound and outbound passenger flow has grown exponentially

This year's Spring Festival has an 8-day super long holiday. With the continuous expansion of China's visa free "circle of friends" and the continuous growth of international shipping capacity, outbound tourism consumption is particularly hot, especially in domestic transportation hub cities where the inbound and outbound passenger flow has doubled.

According to customs statistics, six days before the Spring Festival holiday, there were 552000 inbound and outbound passengers at Shanghai Airport, with a daily average of 92000, reaching a new high in nearly four years.

In the first 20 days of the Spring Festival travel rush, there were 1.686 million inbound and outbound passengers at Shanghai Pudong Airport, a year-on-year increase of six times. The daily average number of people entering and leaving the country has exceeded 80000, setting a new record for the highest daily number of people this year.

The largest hub airport in South China, Guangzhou Baiyun International Airport, has attracted over 730000 inbound and outbound passengers, a year-on-year increase of 3.9 times, with an average of 38000 passengers entering and exiting every day.

As the top international passenger throughput in the central and western regions of China, Chengdu Airport has a total of 315000 inbound and outbound passengers, a year-on-year increase of 5.7 times.

Expansion of "visa free Moments"

Spring Festival Outbound Tour with Fire

Although the Spring Festival holiday is coming to an end, at Chengdu Tianfu International Airport, there is still a high flow of people, with an average of over 1500 inbound and outbound passengers being checked and released per hour.

Since the Spring Festival travel rush, international flights in Shanghai have continued to increase. According to statistics from Pudong Airport Customs, there are currently 115 international destinations, 51 countries and regions, and 76 operating international routes at Pudong Airport, with year-on-year increases of 71.6%, 21.4%, and 20.6%, respectively.

With Singapore, Malaysia, and Thailand gradually implementing visa free policies for China, related routes continue to be popular during the Spring Festival period. At Nanjing Lukou International Airport, the number of flights to Singapore has increased from 12 to 17 per week.

According to statistics, since February 5th, the daily average number of inbound and outbound flights at Nanjing Lukou International Airport has remained at over 50, with a year-on-year increase of 2.7 times for inbound and outbound passengers.

As of now, China has fully waived visas with 23 countries, covering five continents. This also means that Chinese tourists can take their passports and leave as they please, without worrying about visa approval, processing time, and other issues.

In addition, China has signed visa exemption agreements with 157 countries covering different types of passports, and simplified visa procedures agreements or arrangements with 44 countries. More than 60 countries and regions have provided Chinese citizens with visa free or visa on arrival convenience, making travel for Chinese tourists more convenient.

Cross border consumption fever

Leading the New Year Consumption Trend

Purchasing New Year's goods is one of the essential items for Chinese people to welcome the New Year, symbolizing their hopes and blessings for the new year. During the Spring Festival, in the Xinjiang China Kazakhstan Khorgos International Border Cooperation Center, various duty-free stores played a combination of tricks to promote consumption. "The Spring Festival is not closed" and "One thousand the Year of the Loong gifts" created a vibrant and hot festive atmosphere through various forms of shopping promotions.

The China Kazakhstan Cooperation Center spans across China and Kazakhstan, and is the first cross-border economic cooperation zone jointly established by China and Kazakhstan. During the Spring Festival, the China Kazakhstan Cooperation Center was bustling with an average daily passenger flow of 12000, ushering in a peak of cross-border consumption. Russia's nesting dolls, Kazakhstan's chocolates, Kyrgyzstan's grain and oil snacks, Switzerland's milk powder, Vietnam's coffee and other global specialty products, a dazzling array. As of now, the China Kazakhstan Cooperation Center has more than 1000 merchants settled in the Chinese region alone, with over 200 duty-free enterprises selling nearly a thousand types of goods from more than 10 countries.

Chinese tourists entering the China Kazakhstan Cooperation Center have a daily duty-free shopping allowance of 8000 RMB per person. In order to provide tourists with a good shopping experience, the customs has added 12 intelligent gates for passengers, which can achieve fast clearance in 5 seconds.

According to customs statistics, nearly 400000 people have entered and exited the China Kazakhstan Cooperation Center since January this year. From the third day to the seventh day of the Lunar New Year, the number of tourists visiting the China Kazakhstan Cooperation Center reached 56000, a year-on-year increase of 231%.

7 days before the Spring Festival

Hangzhou's cross-border e-commerce has exceeded 1 million orders

In recent years, thanks to the continuous development of cross-border logistics and cross-border e-commerce, the market supply of this Chinese Spring Festival is also more diversified. More and more "New Year goods" are appearing in consumers' shopping carts, and the online and offline "New Year goods" market is heating up simultaneously. Many cross-border e-commerce platforms and offline supermarkets have opened the "New Year Goods Festival", bringing consumers a full range of good New Year goods and bringing the the Year of the Loong atmosphere "full". Many consumers hope to enrich their annual inventory by purchasing high-quality imported goods at more affordable prices through cross-border e-commerce platforms.

During the Spring Festival, in the Hangzhou Cross border E-commerce Comprehensive Pilot Zone, rows of shelves are neatly stacked with "specialties" from around the world, and staff are sorting and packing, creating a busy scene.

Through the cross-border e-commerce bonded import model, consumers can receive goods in most regions within about two days after placing an order on the platform. Seven days before the Spring Festival, the customs supervised and released over 1.28 million imported and exported goods worth 156 million yuan from the Hangzhou Cross border E-commerce Comprehensive Pilot Zone.

During the Spring Festival of the the Year of the Loong, the "Yixin Europe" train delivers new energy vehicles, mobile phones, computers and other Chinese products to more than 50 countries and 160 cities with a frequency of 8 trains a day.

This Spring Festival, there are an average of 30 China Europe freight trains traveling from China to the world every day. Since the beginning of this year, the China Europe freight train has operated over 1800 trains, establishing an important trade channel between the Asian and European continents. Connect 112 cities within China and reach 219 cities in 25 European countries.