During the Spring Festival holiday in the the Year of the Loong, which consumer sectors saw faster sales growth? What are the reasons behind it? As a barometer of economic operation, tax big data reflects the vitality and heat of Chinese holiday consumption.

According to the value-added tax invoice data released by the State Administration of Taxation, during this year's Spring Festival holiday (February 10-17), the daily sales revenue of service consumption related industries in China increased by 52.3% year-on-year. Consumption of tourism, accommodation, and catering services grew rapidly, and the popularity of cultural and sports service consumption increased.

Residents have a high enthusiasm for tourism. During the Spring Festival holiday, driven by the hot tourism market, the daily sales revenue of travel agencies and related services increased by 1.2 times year-on-year, while the daily sales revenue of tourism and leisure sightseeing services increased by 70% and 40% year-on-year, respectively. Long distance travel and self driving tours have become more popular travel choices for people, with daily sales revenue of air travel services and car rental services increasing by 71% and 1.4 times year-on-year, respectively.

The service consumption in industries such as accommodation and catering is hot. During the Spring Festival holiday, driven by the demand for returning home and travel, the daily sales revenue of accommodation services increased by 25.4% year-on-year. Among them, the daily sales revenue of economy chain hotels and tourist hotels increased by 35.2% and 11.5% year-on-year, respectively. The personalized consumption scenarios provided by homestay services have been well received by tourists, with a year-on-year increase of 68.8% in daily sales revenue. The daily sales revenue of catering services increased by 31.5% year-on-year.

The consumption of cultural and sports services is on the rise. During the Spring Festival holiday, the daily sales revenue of cultural and artistic services increased by 86.7% year-on-year, with the daily sales revenue of cultural and artistic creation and performance services increasing by 1.1 times year-on-year. The daily sales revenue of sports services increased by 43.2% year-on-year, with sports fitness services and sports venue services increasing by 45.8% and 31.2% respectively.

Looking at different regions, each region's service consumption market has its own characteristics. During the Spring Festival holiday, service consumption in the Yangtze River Delta region grew rapidly, with various characteristic tourist attractions attracting numerous tourists. The daily average service consumption in Shanghai, Jiangsu, and Zhejiang increased by 67.7%, 46.8%, and 45% year-on-year, respectively. Driven by the consumption of ice and snow, the number of foreign tourists received in Heilongjiang Province has increased significantly, and the daily sales revenue of accommodation and catering has increased by 1.8 times and 1.2 times year-on-year, respectively. In Hainan, a traditional tourist destination in winter, tourism and tourism services have maintained a high growth rate, with a daily average year-on-year increase of twice.

"During the Spring Festival holiday, the consumption potential of Chinese residents is accelerating, and the supporting role of consumption in the economy continues to be highlighted." The relevant person in charge of the State Administration of Taxation introduced that during this year's Spring Festival holiday, tax departments in various regions have launched the "no closing" service for Spring Festival tax and payment, relying on various forms such as tax service hall duty, self-service tax and online tax, and continuously promoting "contactless" tax and payment, fully ensuring the diversified needs of taxpayers and payers. "The tax department will continue to carry out the 'Convenient Tax Spring Breeze Action', fully leverage the role of tax big data, improve the convenience and efficiency of 'doing things well', and further create a market-oriented, legal, and international tax and business environment.".