According to data released by the Ministry of Culture and Tourism on February 18th, during the Spring Festival holiday, there were 474 million domestic tourism trips in China, a year-on-year increase of 34.3%, and a comparable increase of 19.0% compared to the same period in 2019; The total cost of domestic tourists traveling was 632.687 billion yuan, a year-on-year increase of 47.3%, and a comparable increase of 7.7% compared to the same period in 2019; There are approximately 6.83 million inbound and outbound tourists, including approximately 3.6 million outbound tourists and 3.23 million inbound tourists.

During the Spring Festival, the Ministry of Culture and Tourism organized a Spring Festival themed activity called "Celebrating the New Year with Joy and Joy". According to preliminary statistics, there are about 150000 mass cultural activities held nationwide, including "Village Evening", traditional Chinese opera entering rural areas, New Year painting activities, and celebrating the Chinese New Year in libraries. Approximately 669 million people participated online and offline. During the Spring Festival holiday, there were 16300 nationwide commercial performances, a year-on-year increase of 52.10%; The box office revenue was 778 million yuan, a year-on-year increase of 80.09%; The number of viewers was 6.5765 million, a year-on-year increase of 77.71%.

Joyful Chinese New Year culture has a strong flavor, and traditional culture has emerged with new brilliance. During the Spring Festival, the unique intangible cultural heritage and traditional customs enhance the festive atmosphere. The large-scale collection of intangible cultural heritage in Tianjin, Shandong, Hunan, and Guizhou is thriving, while cultural activities such as the "Anhui Beautiful New Year" are being carried out in Anhui, exuding a strong cultural atmosphere. New Year lantern festivals, dragon dance performances, temple fairs and markets, intangible cultural heritage shows and other activities have become important choices for tourists to travel during the Spring Festival. Popular museums continue to be popular. The tourist flow of the Palace Museum in Beijing, the National Museum, Sanxingdui Museum in Sichuan and other museums remains high. Cultural museums and museums in many places carry out "family tour in museums", "Spring Festival tourism knowledge" and other special activities around the theme of the the Year of the Loong.

The tourism market has a significant characteristic of "north-south exchange and east-west crossing", with northern residents heading south and southern residents skiing and ice skating in the north becoming a new trend. Southern destinations such as Guangdong, Sichuan, Guangxi, Hunan, and Guizhou have high geothermal activity; Heilongjiang, Jilin, Xinjiang, Liaoning, Inner Mongolia and other regions rely on rich ice and snow resources to hold ice and snow tourism festivals and other activities, enrich new ways of ice and snow tourism consumption, and release new energy for holiday tourism consumption. At the same time, red tourism has become a new highlight of Spring Festival travel - scenic spots such as the First National Congress of the Communist Party of China Memorial Hall, Xibaipo Memorial Hall, former residence of Zhou Enlai in Jiangsu, and Gutian Tourism Area in Fujian are crowded and bustling. During the Spring Festival, Hunan Juzizhou Tourist Area received 632000 tourists, a year-on-year increase of 44.63%.

During the Spring Festival, scenic spots with rich historical heritage and ancient cities with strong cultural characteristics are highly welcomed. Tianjin Ancient Culture Street, Kashgar Ancient City in Xinjiang, Fenghuang Ancient City in Hunan, Heshun Ancient Town in Yunnan, and Zhengding Ancient City in Hebei have attracted a large number of tourists to celebrate the Chinese New Year. 29 themed activities, including the Shendu Lantern Banquet, were held in Luoyang, Henan Province. The Qingming Riverside Park in Kaifeng allows tourists to immerse themselves in traditional culture.

Driven by favorable policies such as visa exemption, convenient customs clearance, and route resumption, inbound and outbound tourism is accelerating its recovery and development. In terms of outbound travel, short distance cross-border trips to China's Hong Kong and Macao regions, as well as countries and regions such as Japan, South Korea, Southeast Asia, and Northeast Asia, are the main focus. Some travel agencies' "Xinmatai" products have basically recovered to the level of the same period in 2019.

The national level nighttime cultural and tourism consumption agglomeration area is popular, popular, and warm. During the Spring Festival, the cumulative nighttime passenger flow in the gathering areas that have been included in the monitoring scope was 98.5121 million, a year-on-year increase of 58.31%. Chongqing Monument to the people's Liberation, Xi'an Datang Sleepless City, Guangzhou Beijing Road Block, Harbin Central Street and other clusters have entered the top ten business districts in terms of passenger flow in China.

According to the value-added tax invoice data released by the State Administration of Taxation on February 18th, the daily sales revenue of service consumption related industries in China increased by 52.3% year-on-year during this year's Spring Festival holiday. Consumption of tourism, accommodation, and catering services grew rapidly, and the popularity of cultural and sports service consumption increased. The consumption potential of Chinese residents is accelerating its release, and the supporting role of consumption in the economy continues to be highlighted.

Driven by the hot tourism market, the daily sales revenue of travel agencies and related services during the Spring Festival holiday increased by 1.2 times year-on-year, while the daily sales revenue of tourism and leisure sightseeing services increased by 70% and 40% year-on-year, respectively. Long distance travel and self driving tours have become more popular travel choices for people, with daily sales revenue of air travel services and car rental services increasing by 71% and 1.4 times year-on-year, respectively.

Driven by the demand for returning home during the Spring Festival and travel, the daily sales revenue of accommodation services during the Spring Festival holiday increased by 25.4% year-on-year. Among them, the daily sales revenue of economy chain hotels and tourist hotels increased by 35.2% and 11.5% year-on-year, respectively. The personalized consumption scenarios provided by homestay services have been well received by tourists, with a year-on-year increase of 68.8% in daily sales revenue. The daily sales revenue of catering services increased by 31.5% year-on-year.

During the Spring Festival holiday, the daily sales revenue of cultural and artistic services increased by 86.7% year-on-year, with the daily sales revenue of cultural and artistic creation and performance services increasing by 1.1 times year-on-year. The daily sales revenue of sports services increased by 43.2% year-on-year, with sports fitness services and sports venue services increasing by 45.8% and 31.2% respectively.

In addition, during the Spring Festival holiday, the Yangtze River Delta region attracted more tourists, with daily service consumption in Shanghai, Jiangsu, and Zhejiang increasing by 67.7%, 46.8%, and 45% year-on-year, respectively. Driven by ice and snow consumption, the daily sales revenue of accommodation and catering in Heilongjiang increased by 1.8 times and 1.2 times year-on-year, respectively. Hainan, a traditional tourist destination in winter, has seen a relatively high increase in tourism services, with a daily average of doubling compared to the same period last year.